Alexander Osterwalder， Yves Pigneur. Business Model Generation. Copyright ? 2010 by Alexander Osterwalder. This translation published under license. Simplified Chinese translation copyright ? 2011 by China Machine Press. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system，without permission, in writing, from the publisher. All rights reserved. 本书中文简体字版由John Wiley & Sons公司授权机械工业出版社在全球独家出版发行。未经出版者书面许可，不得以任何方式抄袭、复制或节录本书中的任何部分。本书封底贴有John Wiley & Sons公司防伪标签，无标签者不得销售。 封底无防伪标均为盗版 版权所有，侵权必究本书法律顾问 北京市展达律师事务所 本书版权登记号：01-2010-7823