At a time of increasing concern about ethics at the top, The Serving Leader makes the case for an approach to leadership that is both more moral and more effective than the ruthless, anything-for-the-bottom-line approach that has brought disgrace-and often ruin-to many once-mighty organizations. Serving leaders lead by serving others, not by using them. As one of the characters in the book notes, A leader qualifies to be first by putting other people first. It sounds paradoxical, but it works-and The Serving Leader shows precisely how and why.