Name: Fixing Bad UX Designs
Author: Lisandra Maioli
ISBN: 9781787128224

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Fixing Bad UX Designs

Lisandra Maioli

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Title Page
Dedication
Packt Upsell
Why subscribe?
PacktPub.com
Foreword
Contributors
About the author
About the reviewers
Packt is searching for authors like you
Preface
Who this book is for
What this book covers
To get the most out of this book
Download the color images
Conventions used
Get in touch
Reviews
Understanding UX and its Importance
UX is present everywhere
Bad UX is bad for your business
The ROI of fixing bad UX design
Getting stakeholders involved
Metrics and KPI s
Summary
Identifying UX Issues – UX Methodologies
Identifying stakeholders and their needs
Prioritization map
RACI matrix
Stakeholder matrix
Interviewing stakeholders
Understanding users and their needs
Investigation
Heuristic evaluation
User research methodologies
20 UX methods in brief
Screening and recruiting
Guerrilla research
Creating personas
Step 1—Identify behavioral and demographic variables
Step 2—map interviewees into variables
Step 3—Identify key patterns of behavior
Step 4—List relevant characteristics and objectives
Step 5—Check the entire set of person to eliminate redundancies
Step 6—Develop the narrative
Step 7—Determine types of people
Understanding the competitors
User journey and touch points
Defining the challenges and project goals
Summary
Exploring Potential UX Solutions
Organizing the reports
Be visual
Analytics
Heuristic evaluation
User feedback
Finding solutions
Design, test, iterate, repeat
Summary
Increasing Conversion with UX
Identifying conversion issues
Previous analysis
Quantitative/data analysis
Google Analytics
Mixpanel
Hotjar
AppSee
Chartbeat
Inspectlet
Woopra
Formisimo
Lucky Orange
Website Grader by HubSpot
Other tools
Research and interviewing your users
Doing usability tests
Doing A/B tests
Building responsive and accessible websites
Helping your users save time
Making your user think as little as possible and save as much information as possible
Leaving the main function of your site prominent
Improving the loading time
Following design trends
Using good call-to-action
Summary
Using UI and Content for Better Communication
Identifying UI and content issues
The importance of good UI for a great UX
UI elements for good UX communication
Minding the hierarchy of the UI elements
Choosing the appropriate typography
Headline
Body of text
Background
Responsive typography
Fonts
Picking the right color scheme
Using consistent iconography
Content strategy and microcopy
Content analysis
Strategic recommendations
Editorial and tone of voice guide
Organization
SEO
Copy and microcopy for UX
The functional value of microtexts
Tips for good microcopy
Summary
Considering Accessibility As Part of the UX
What accessibility is and its importance
The WCAG documentation
Perceivable
Operable
Understandable
Robust
Different demands in accessibility
Accessible as part of the universal design
Accessibility as an inclusive UX
Accessibility analysis
Automated accessibility tools
The importance of colors
Color blindness
Other disabilities
What about apps?
Accessibility and IoT
Good practices
Screen readers
Focused tips
More accessibility tips
Real examples and case studies
Fukuoka City Subway
The de Young Museum
Oxo
Tuva
Barclays
Tesco
Legal and General
Awake Labs Reveal
AccessNow
TellMe TV
eSight
Summary
Improving Physical Experiences
UX can be applied everywhere
How to improve ATMs
Usability
Simplifying an elevator panel (but not much)
Improving car panel design
Creating magic experience in parks
Improving boarding passes
Bus stop as part of the user journey
Redesigning urinals to encourage men to wash their hands
When offline meets online experiences
Summary
Improving IA for Better Navigation
IA as part of UX
IA and different fields
Biblioteconomy
Cognitive psychology
Architecture
How to identify IA issues
Content tree
Site maps
Flowchart
Navigational flows
Wireframes
Content inventory
Navigation schema and nomenclature
Task flow analysis
Using card sorting and tree testing to fix bad IA
Card sorting
The card sorting process
Content selection and card preparation
Tree testing
Summary
Prototyping and Validating UX Solutions
Testing, validating, and refining
Conceptual prototype
Low-fidelity (lo-fi) prototype
Medium-fidelity (mid-fi) prototypes
High-fidelity (hi-fi) prototypes
Choosing the right tool to create prototypes
Prototyping tools
Paper
Fluid UI
POP by Marvel
Marvel app
Axure RP
InVision app
InVision Studio
Adobe XD
Zeplin
UXPin
Figma
Flinto
Framer
Origami Studio
Principle
Balsamiq
JustinMind
Proto.io
Sketch app
Running tests with prototypes
Running usability tests
Sample users
Interactive prototype with friendly test features
A facilitator
Observers
Tools to run usability tests
Lookback
WhatUsersDo
User testing
UsabilityHub
Skype/GoToMeeting
Other tools
Five ways to do mobile usability testing
A third person with a camera
Application that records the mobile screen
Sharing the phone screen with your computer
Support coupled to the cell phone
Stand with camera resting on the table
Tips to run usability testing with a prototyping tool
Use realistic content
Use realistic data
Designing your well thought out tests
Moderate or not moderate?
Learn from failures as well as successes
Do not interfere in the middle of the test
Avoid resolving ad hoc bugs
Summary
Implementing UX Solutions
Communicating the project
UX canvas
Lean UX Canvas
Creating documentation
Annotated wireframes
Prototype
System state inventory
Sitemaps/app maps
Flows
Storyboards
User stories
Testing for QA
UX s work does not end in technology
QA needs to take into account the context
Summary
Measuring UX Solutions
Measuring UX
The relationship between UX research, design, and analytics
Planning
Approaches
UX KPIs
Usability
Engagement
Conversion
SUS (System Usability Scale)
NPS (Net Promoter Score)
Framework H.E.A.R.T.
Defining UX metrics
Tools and methodologies
Google Analytics
Conversion rate (CR)
Bounce rate/Bounce rate
Exit rate/Exit rate
Average session time/Session duration
Page views per session/Page per session
Sessions/Sessions
New visitors versus recurring
Clicks/Click Through Rate (CTR)
Average ticket/Average order value
Crossing qualitative with quantitative
Preparing reports for the stakeholders
Creating reports
Summary
Keeping Up to Date
Usability.gov
Nielsen Norman Group
UX Magazine
UXBooth
UXMatters
Smashing Magazine
UX Blog
UXaday
Designmodo
UX Collective
UXMyths
UX Checklists
UX Forums
Designer Hangout
UX Design Community
UXPA
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Fixing Bad UX Designs